In this conversation, Bernie Su, an Emmy-winning writer and producer, discusses his innovative use of AI in storytelling, particularly through his work on the interactive series 'Artificial.' He shares insights on how AI tools are transforming the creative process, enhancing efficiency, and enabling writers to focus on their craft. Bernie also explores the implications of AI on the writing industry, the integration of various creative tools, and the importance of the artist's touch in finalizing projects. In this conversation, Bernie Su and Andy Baker explore the evolving landscape of AI in creative industries. They discuss the importance of streamlining workflows, the irreplaceable role of human creativity, and the empowerment that AI tools provide to independent artists. The conversation also touches on the disruption caused by AI, the democratization of creativity, and the necessity for artists to embrace change and adapt to new technologies.***** Takeaways * Bernie Su is an Emmy-winning writer and producer.* 'Artificial' was the first original narrative series on Twitch.* AI tools can enhance storytelling by making audience participation integral.* AI writing tools like PseudoWrite can streamline the writing process.* The creative industry is being disrupted by AI technologies.* Efficiency in creative workflows can lead to more innovative projects.* AI can help artists focus on the creative aspects rather than administrative tasks.* The last 10% of a project is often the most challenging to complete.* Using AI tools can save time and resources in production.* Artists must adapt to new technologies to remain competitive.  AI tools can streamline creative workflows significantly.* Human creativity remains essential in the artistic process.* The landscape of content creation is rapidly evolving due to AI.* Disruption from AI is inevitable and can lead to efficiency.* Independent artists have unprecedented access to powerful tools.* AI democratizes creativity, allowing more voices to be heard.* Embracing AI tools can enhance artistic expression and efficiency.* The future of content creation will require adaptation to new technologies.* AI can assist in generating content but cannot replace human touch.* The creative industry must navigate the balance between efficiency and artistry. ***** Sound Bites "AI tools are powerful and growing more powerful.""You can speed run a novel end to end.""The tools get you a huge percentage of the way.""AI is going to accelerate the creative process.""The tools liberate our ability to create.""You can create your own IP with AI tools.""AI democratizes creativity for everyone.""Embrace the tools, they are here to stay.""You should just forget about it and embrace it.""You are more empowered now than ever before.""You are more empowered as an independent artist." ***** Chapters 00:00 Introduction to Bernie Su and His Work02:54 Innovative Storytelling with AI in 'Artificial'05:57 The Role of AI in Creative Processes09:13 Exploring PseudoWrite: A Writer's Tool12:00 Integrating Multiple Tools in Creative Workflows15:01 The Cost of AI Tools and Their Impact17:46 Efficiency and Innovation in Creative Production20:55 The Last Mile: Finalizing Creative Projects24:13 Real-World Applications of AI in Commercial Directing28:47 Streamlining AI Workflows31:44 The Role of Human Creativity in AI34:45 The Future of Content Creation38:06 Navigating the Disruption of AI42:39 Empowerment Through AI Tools46:52 Democratizing Creativity51:35 Embracing Change in the Creative Process