On this episode of the Creative Block podcast, I'm joined by Phil Sayers, founder of Proten SD & author of "It's All About The Value".  Phil is a sales master and we cover a lot of topics surrounding making more consistent sales and growing your creative business.

Topics include knowing, communicating and demonstrating your value proposition, which is something a lot of creative people struggle with. You can no longer just "be the guy with the camera". What is it about the service you provide that makes you different to the client? What results can you achieve for them?  We also discuss how to react to common client objections over price and experience, as well as how builiding an emotional relationship with a potential client rather than just a transactional one, will massively increase your chances of landing the sale. 

So if you're looking to grow your creative business and increase the consistency of your sales, this episode will help you a lot.