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Creative Business Mindset™
Joké Durojaiye
32 episodes
1 week ago
Welcome to the Creative Business Mindset podcast, where creativity meets business strategy, and passion turns into profit! Hosted by Joké Durojaiye, a busy mom of three and serial entrepreneur, the podcast delves into the raw realities of building a business and navigating life. I help creative entrepreneurs make money doing what they love—without working around the clock or losing themselves in the process. If you're ready to stop winging it and start building a business that supports your life, not the other way around, you're in the right place. Welcome to Creative Business Mindset. Where creativity meets business strategy and passion turns into profit. I'm Joké Durojaiye: mom of three, serial entrepreneur, and someone who's lived the real, messy middle of building a business. This podcast goes beyond the highlight reel and gets into the honest truths, the fear, fatigue, freedom, and fulfillment that come with growing something real. We’re not chasing overnight success here. We're building sustainable, purpose-driven businesses that actually work for your life. Whether you’re a home stager, designer, or multi-passionate creative, expect clear strategies, candid stories, and practical tools to help you attract high-value clients, earn consistent income, and grow without burnout. Powered by Creative Business Network™ Disclaimer: Creative Business Network™ does not guarantee specific results and is not responsible for any losses from using the information provided. The content reflects the experiences and insights of the host and guests and is not intended as financial, tax, legal, or professional advice. Listeners should conduct their research and consult qualified professionals as needed.
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Entrepreneurship
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Welcome to the Creative Business Mindset podcast, where creativity meets business strategy, and passion turns into profit! Hosted by Joké Durojaiye, a busy mom of three and serial entrepreneur, the podcast delves into the raw realities of building a business and navigating life. I help creative entrepreneurs make money doing what they love—without working around the clock or losing themselves in the process. If you're ready to stop winging it and start building a business that supports your life, not the other way around, you're in the right place. Welcome to Creative Business Mindset. Where creativity meets business strategy and passion turns into profit. I'm Joké Durojaiye: mom of three, serial entrepreneur, and someone who's lived the real, messy middle of building a business. This podcast goes beyond the highlight reel and gets into the honest truths, the fear, fatigue, freedom, and fulfillment that come with growing something real. We’re not chasing overnight success here. We're building sustainable, purpose-driven businesses that actually work for your life. Whether you’re a home stager, designer, or multi-passionate creative, expect clear strategies, candid stories, and practical tools to help you attract high-value clients, earn consistent income, and grow without burnout. Powered by Creative Business Network™ Disclaimer: Creative Business Network™ does not guarantee specific results and is not responsible for any losses from using the information provided. The content reflects the experiences and insights of the host and guests and is not intended as financial, tax, legal, or professional advice. Listeners should conduct their research and consult qualified professionals as needed.
Show more...
Entrepreneurship
Arts,
Business,
Design
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Episode 17 The blessings and the curse of the multitalented. Where do you start?
Creative Business Mindset™
12 minutes
8 months ago
Episode 17 The blessings and the curse of the multitalented. Where do you start?

Are you multi-talented but stuck in analysis paralysis, trying to pick the “right” path? In this episode, Joké Durojaiye shares a powerful, practical approach to help multi-passionate creatives, students, and entrepreneurs overcome the overwhelm and move forward with clarity.

From the advice she gave her college-bound daughter to the lessons she’s learned from her own entrepreneurial journey, Joké breaks down how to identify your “moneymaker talent,” create financial stability, and still leave room to explore your creative passions—without going broke or burning out.

What You’ll Learn in This Episode:

  • Why being multi-talented is a gift and a challenge
  • The real reason you might be stuck in decision fatigue
  • How to identify your moneymaker talent (aka the one that pays now)
  • Why your first focus should be income, not passion
  • What to do when your dream audience can’t afford your services
  • The power of financial stability as a launchpad for creativity
  • A step-by-step approach to monetize your talent, even with no budget
  • How to set clear monthly income goals and reverse-engineer your success
  • Pro tips for building momentum and staying consistent
  • The importance of making space to explore passions guilt-free
  • Why it's okay to pivot—and how to do it with grace

Joké’s Action Steps for You:

  1. Identify your most monetizable talent
    (Hint: It’s not necessarily the one you love most—it’s the one the market will pay for now.)
  2. Set a clear income goal and reverse-engineer how many clients or sales you need.
  3. Be consistent—a little effort each day adds up.
  4. Protect your creative time and explore other talents once your bills are paid.
  5. Give yourself the grace to pivot—you're not locked into one path forever.

This Episode Is Perfect For You If:

  • You’re a student, freelancer, or multi-passionate entrepreneur feeling stuck
  • You have too many interests and can’t pick a focus
  • You want to build financial freedom and pursue your passions
  • You need a practical approach that doesn’t rely on vague “follow your dreams” advice
  • You’re parenting or mentoring someone facing this struggle

Keywords:
multi-talented entrepreneur, analysis paralysis, how to pick a career path, monetizing your talents, income over passion, creative entrepreneurs, choosing a niche, build financial stability, side hustle strategy, multi-passionate advice


Connect with Joké:
Have questions or need help choosing your path?
Email Joké at info@businessofhomestaging.com


Loved this episode? Share it with a friend who needs to hear this!
And don’t forget to follow and subscribe to the Creative Business Mindset Podcast for more real talk on building a profitable, passion-fueled business.

Creative Business Mindset™
Welcome to the Creative Business Mindset podcast, where creativity meets business strategy, and passion turns into profit! Hosted by Joké Durojaiye, a busy mom of three and serial entrepreneur, the podcast delves into the raw realities of building a business and navigating life. I help creative entrepreneurs make money doing what they love—without working around the clock or losing themselves in the process. If you're ready to stop winging it and start building a business that supports your life, not the other way around, you're in the right place. Welcome to Creative Business Mindset. Where creativity meets business strategy and passion turns into profit. I'm Joké Durojaiye: mom of three, serial entrepreneur, and someone who's lived the real, messy middle of building a business. This podcast goes beyond the highlight reel and gets into the honest truths, the fear, fatigue, freedom, and fulfillment that come with growing something real. We’re not chasing overnight success here. We're building sustainable, purpose-driven businesses that actually work for your life. Whether you’re a home stager, designer, or multi-passionate creative, expect clear strategies, candid stories, and practical tools to help you attract high-value clients, earn consistent income, and grow without burnout. Powered by Creative Business Network™ Disclaimer: Creative Business Network™ does not guarantee specific results and is not responsible for any losses from using the information provided. The content reflects the experiences and insights of the host and guests and is not intended as financial, tax, legal, or professional advice. Listeners should conduct their research and consult qualified professionals as needed.