How to Invest in AI for Your Business: Justin Massa

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Creative Confidence Podcast

IDEO U

165 episodes

4 days ago

IDEO’s Creative Confidence Podcast shares candid conversations with creative leaders, changemakers, and innovators navigating today’s most pressing challenges. Through real-world stories and insights, we explore how to lead with creativity, build resilient teams, and drive innovation. Grounded in IDEO’s 40 years of expertise in design thinking and innovation, each episode offers inspiration and practical tools for audacious leaders at every stage of their careers. Hosted by Mina Seetharaman, Head of New Ventures at IDEO, the podcast brings a human-centered lens to the complexities of making more courageous futures. Discover more at IDEOU.com.

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Business

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How to Invest in AI for Your Business: Justin Massa

Creative Confidence Podcast

50 minutes 7 seconds

1 month ago

How to Invest in AI for Your Business: Justin Massa

AI strategist and former IDEO partner Justin Massa joins host Mina Seetharaman to help leaders cut through the hype and focus on where artificial intelligence can create the most value. He shares practical frameworks for identifying strategic opportunities, balancing automation with augmentation, and bringing AI into your organization in a way that’s both human-centered and high-impact.Learn how to use Justin’s AI Opportunity Matrix, discover four universal entry points for AI innovation in businesses, and hear why reframing ROI beyond efficiency is key to sustainable growth.Read the recap of this discussion on the IDEO U blog at ideou.com. Want to learn more? Build your own AI adoption plan and learn tools for creativity, strategy, and responsible innovation in IDEO U's AI x Design Thinking Certificate, an 8-week online program. Learn more at ideo.in/aicert.

Hosted on Acast. See acast.com/privacy for more information.