Do you feel like you’re undercharging for your work? But you believe that if you raise your rates, you’ll scare prospects off? Or maybe you’ve raised your rates already and you’re getting price objections. Either way, this is for you. In this episode, I break down why pricing isn’t about the number, it’s about how prospects perceive the value you deliver. And I share how to completely change your prospects’ mindset around how much your service is worth, so you can double, triple, or even quadruple your rates without losing business. Covered in this episode: The real reason prospects say no. How to reframe value so a higher price makes sense. Why asking for a prospect’s budget NEVER works. Exactly what to say when a client pushes back on pricing. If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative. PS: If you want a custom roadmap to grow a creative studio that works for you, rather than the other way around. Click this link - https://resources.mattessam.co.uk/. LEARN MORE  Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator CONNECT  Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/  LISTEN  Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT  Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799 YouTube - https://www.youtube.com/@Matt_Essam