One of the most courageous acts is to start your own company. Creative Direction was founded by Ross Floyd, to inspire anyone in any stage of their own creative endeavors. Growing up in a traditional Midwestern household, Ross had no idea how to begin a career as a photographer, but was always struck by a simple notion, that “Other people have done it! Why can’t I?” This podcast seeks to add the “how” to the “why” by engaging with creatives on, what their career is like, how they got there, and where they see themselves going.