This week’s theme is social media marketing. This is extremely important in these unprecedented times and businesses need to transform and adapt quickly to the changing business conditions. Our research has shown that social media use is very important for creative enterprises to help them to overcome challenging economic circumstances. In this podcast we discuss the ways in which creative enterprises can make the best use of social media in their marketing. 

We discuss these issues with Kamola Ikramova who runs the KI Agency in Uzbekistan and in the podcast we take you through the main social media platforms.

Enjoy!