Crafted to last: from tradition to innovation

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Creative Sparks. From inspiration to innovation

IP Playlist

1 episodes

2 days ago

The podcast of the European Union Intellectual Property Office (EUIPO). A new way to explore how intellectual property connects with creativity and innovation across Europe. Explore with us topics such as Geographical Indications, EU trade marks, design protection, IP valuation, and innovation in the digital era. This initiative is part of the EUIPO’s broader effort to make intellectual property more accessible and engaging for Europeans, businesses and creators.

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Crafted to last: from tradition to innovation

Creative Sparks. From inspiration to innovation

19 minutes 41 seconds

3 days ago

Crafted to last: from tradition to innovation

The inaugural episode of the Podcast of the EUIPO. Discover the latest competence of the European Union Intellectual Property Office on Craft and Industrial Geographical Indications (CIGIs), which entered into force on 1 December 2025.

Elisa Zaera, Deputy Director of the EUIPO Business Operation Department, and Audrey Aubard, Secretary General of the Fédération Française des Indications Géographiques Industrielles et Artisanales (FFIGIA) discuss how the newframework protects the names of traditional craft and industrial products and how it helps preserving EU countries heritage while driving sustainable growth and innovation.