Professor Neil Maiden is talking to author and behavioural psychologist Richard Chataway. Richard heads up an international business consultancy called BVA Nudge Unit whose job is to help businesses and governments to become more successful. He uses his understanding of human behavioural psychology to come up with processes that compel positive change and successful business adaption.

Richard discusses his philosophy on how to be an effective communicator. Stay tuned to the end to learn how you can get an exclusive 25% discount off his book 'The Behaviour Business: How to Apply Behavioural Science for Business Success'

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