A sticky floor, a half-broken PA, and fifteen people who actually listen—sometimes that’s all it takes to shape a voice you’ll carry for life. We revisit our Boston days with Unction, the band that treated Monday nights at The Rat like a creative laboratory, and we unpack why low-stakes rooms are the secret engine of real growth. From peeling paint to tight harmonies, we explore how small, attentive crowds and imperfect venues gave us permission to be unfinished, to fail loudly, and to discov...
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A sticky floor, a half-broken PA, and fifteen people who actually listen—sometimes that’s all it takes to shape a voice you’ll carry for life. We revisit our Boston days with Unction, the band that treated Monday nights at The Rat like a creative laboratory, and we unpack why low-stakes rooms are the secret engine of real growth. From peeling paint to tight harmonies, we explore how small, attentive crowds and imperfect venues gave us permission to be unfinished, to fail loudly, and to discov...
The Algorithym Made Me Do It: Song in Space Goes Social
Creativity Jijiji
11 minutes
4 months ago
The Algorithym Made Me Do It: Song in Space Goes Social
What happens when a seasoned creative who's spent decades in traditional marketing dives headfirst into the bewildering world of social media algorithms? Join Chris McHale on this raw, unfiltered journey as he documents the creation of "Song in Space" – an epic space opera for kids being developed with a global team of passionate creators. The digital landscape has transformed how creative content comes to life. Gone are the days when you needed strategy teams, account executives, creative d...
Creativity Jijiji
A sticky floor, a half-broken PA, and fifteen people who actually listen—sometimes that’s all it takes to shape a voice you’ll carry for life. We revisit our Boston days with Unction, the band that treated Monday nights at The Rat like a creative laboratory, and we unpack why low-stakes rooms are the secret engine of real growth. From peeling paint to tight harmonies, we explore how small, attentive crowds and imperfect venues gave us permission to be unfinished, to fail loudly, and to discov...
