Send us a text Want to hear this content and more LIVE? Join us at Creator Economy Live, January 13 - 14 2026 in Las Vegas! Save 20% off your ticket with code CELPOD20 at checkout. On the 12 months of 2025, the social platforms gave to thee… a booming creator economy. It’s our annual holiday special, and we’re back with the 12 Stories of Social—a festive, no-holds-barred look at the biggest moments that shaped creators, brands, and platforms this year. From age bans and algorithmic control t...
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Send us a text Want to hear this content and more LIVE? Join us at Creator Economy Live, January 13 - 14 2026 in Las Vegas! Save 20% off your ticket with code CELPOD20 at checkout. On the 12 months of 2025, the social platforms gave to thee… a booming creator economy. It’s our annual holiday special, and we’re back with the 12 Stories of Social—a festive, no-holds-barred look at the biggest moments that shaped creators, brands, and platforms this year. From age bans and algorithmic control t...
More Than Babysitters: Care.com & Olivia Petzy's Social Media Stardom
Creator Economy Live
1 hour 4 minutes
7 months ago
More Than Babysitters: Care.com & Olivia Petzy's Social Media Stardom
Send us a text Keith and Brendan sit down with Olivia Petzy, Social Media and Communications Group Manager at Care.com. Olivia shares how she built Care.com’s influencer strategy from the ground up, why she’s passionate about authentic storytelling, and what brands get wrong when they expect social leads to be on-camera talent. Plus, we cover the latest headlines: Publicis’ acquisition of Captiv8, Whalar’s $400M valuation, new creator tools from YouTube and Instagram, and all the wild AI upda...
Creator Economy Live
Send us a text Want to hear this content and more LIVE? Join us at Creator Economy Live, January 13 - 14 2026 in Las Vegas! Save 20% off your ticket with code CELPOD20 at checkout. On the 12 months of 2025, the social platforms gave to thee… a booming creator economy. It’s our annual holiday special, and we’re back with the 12 Stories of Social—a festive, no-holds-barred look at the biggest moments that shaped creators, brands, and platforms this year. From age bans and algorithmic control t...
