Welcome to this episode, where we discuss the top 5 things you should consider before investing in influencer and user-generated content (UGC) marketing. In today's digital age, social media has become an essential part of our daily lives, and businesses are taking advantage of this trend to reach their target audience through influencer and UGC marketing. However, before diving into this type of marketing, it is essential to understand the basics and factors that can make or break your marketing campaign's success.

Today's guest Danielle Ryan (@itsdanielleryan) is a small business expert and currently has a following of over 40,000 followers on TikTok. We're sitting down to discuss the most important things that you should consider before investing in influencer and UGC marketing in 2023.

By the end of this episode, you'll have a comprehensive understanding of if it's worth it to invest in influencer and UGC marketing this year in 2023. Some of the top things to consider as a brand before investing your money, and also insider tips on easy ways to get started. Whether you're new to this type of marketing or a seasoned pro, this episode will provide valuable insights and actionable tips to help you create successful influencer and UGC marketing campaigns.

So, join us for this informative episode, and get ready to take your influencer and UGC marketing to the next level!


What You'll Hear: 

1:30 Why is this topic so important for brands to understand? 

3:00 "Traditional" online marketing vs Influencer and UGC Marketing 

4:50 How will the possible recession affect Influencer and UGC Marketing 

6:30 What do brands struggle with the most? How do I get started with influencer campaigns? How to define a target audience? How do I find the right influencers? 

13:10 Are UGC Creators too expensive? How much should I invest in UGC marketing? 

17:30 The one action step you can take after this episode


How to Find Danielle Ryan:
WEBSITE
INSTAGRAM


Connect with Zi (me!):
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