Greg Isenberg uses 300, 000 Twitter followers to start an agency. Now, his agency is a cash-flowing engine that allows him to incubate and invest in multiple businesses for his personal holding company. In this video, we cover how he uses his audience to start an agency, the first thing you should do when you start a personal holding company, and how he works on so many different things without getting distracted. TIME STAMPS 0:00 - Intro 0:26 - The personal holding company thesis 1:05 - The opportunities of product studios 1:20 - What does the McKinsey for Community look like? 1:55 - Greg talks about working with big companies 2:05 - The decision to create a product design agency 2:30 - The issues with agencies & how Greg solves them 3:25 - Importance of starting with a cash flow generating business for a PHC 4:40 - Greg talks about how cash is being used in business 4:55 - Importance of not having LPs 5:50 - Discussion about trade-offs between starting an agency and getting capital from LPs 6:20 - Drawbacks of venture capital investments 7:50 - The value of creativity in a holding company setup 8:20 - Discussion about the freedom and fun in creating a company 9:15 - Benefits of a personal holding company for creative individuals 9:55 - Focus and dealing with too many ideas 11:10 - Importance of themes in focus and execution 11:30 - Greg shares his themes for the year 12:22 - Conclusion