On this episode of Creator Ops, I talk with the CEO of Dhar Mann Studios,Sean Atkins, to explore how one of the world’s largest creator-led studios is shaping the future of digital content.

Before joining Dhar Mann Studios, Sean built an impressive track record leading some of the world’s most recognizable media brands — he’s the former President of MTV, Chief Digital Officer at Discovery, and most recently served as President at Jellysmack, helping scale creator businesses globally.

Dhar Mann is the #1 digital scripted content creator in the world, reaching over 130 million followers across platforms.

In our conversation, Sean and I talk through: 

• Their partnership with Samsung and how they brought Dhar Mann content to connected TV.
• Sean breaks down what it’s like working with CAA, and what creators should know before signing with an agency.
• We talk about rethinking brand deals — why Dhar Mann avoided them early on, how they’re approaching them now, and the rise of equity-based partnerships like Ryan Trahan’s JoyRide.
• Then we go behind the scenes into running a 100,000-square-foot studio — how they manage costs, track performance, and keep creativity scalable.
• And finally, Sean shares powerful lessons on leadership, focus, and scaling creator companies without losing culture.

Links:
Sean Atkins LinkedIn
Dhar Mann Studios YouTube

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About:

Creator Ops teaches you how to become a great manager or operator for creators.

As the creator economy gains momentum, the need for great operators is dramatically increasing. These are the people behind the creators who help with product development, finances, sponsorships, content strategy, and much more.

We’ll interview the industry's best managers and operators to understand how they're shaping this rapidly changing space.

Connect with me (Thomas Schreiber) on:
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If you have any questions, comments, or feedback, send me an email: thomas@creatoropsmedia.com