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Creator Ops
Thomas Schreiber
18 episodes
2 weeks ago
Creator Ops teaches you how to become a great manager or operator for creators. As the creator economy gains momentum, the need for great operators is dramatically increasing. These are the people behind the creators who help with product development, finances, sponsorships, content strategy, and much more. We’ll interview the industry's best managers and operators to understand how they're shaping this rapidly changing space. If you have any questions, comments, or feedback, send me a note - thomas@creatoropsmedia.com
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All content for Creator Ops is the property of Thomas Schreiber and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Creator Ops teaches you how to become a great manager or operator for creators. As the creator economy gains momentum, the need for great operators is dramatically increasing. These are the people behind the creators who help with product development, finances, sponsorships, content strategy, and much more. We’ll interview the industry's best managers and operators to understand how they're shaping this rapidly changing space. If you have any questions, comments, or feedback, send me a note - thomas@creatoropsmedia.com
Show more...
Marketing
Business
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The Manager Behind James Hoffmann (The #1 Coffee Creator)
Creator Ops
49 minutes
6 months ago
The Manager Behind James Hoffmann (The #1 Coffee Creator)

On this episode of Creator Ops I talk with Charles Haynes who is the Founder & Managing Director at Ziggurat XYZ a talent agency representing digital creators within the STEM, DIY, and factual entertainment industries. 

They work with 35 different creators but during our conversation we focus on two:

The first being James Hoffmann who is a YouTuber with 2.3 million subscribers. James makes videos about anything and everything to do with coffee. He creates how-tos, guides, reviews, vlogs, video essays and more. 

We’ll also dive into Anna & Philipp who are the creators of the YouTube channel How To Renovate A Chateau. Anna and Philipp create weekly videos about their renovation and have accumulated over 500,00 subscribers

Throughout our conversation Charles and I dive into a number of topics including:

  • The various revenue streams James Hoffmann has built
  • How Creators should approach the process for choosing a manager or Talent Agency
  • How Charles developed additional services beyond just brand deal management
  • Anna and Phillipp’s revenue streams including their wallpaper launch, interior design course, and Patreon
  • The Future of Long & Short-Form Content
  • And Lastly Charles perspective on managers collecting commission & poaching talent from other agencies

Links:
Charles Haynes LinkedIn
Ziggurat XYZ Website
James Hoffmann YouTube
How To Renovate A Chateau

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About:

Creator Ops teaches you how to become a great manager, agent, or operator for creators

As the creator economy gains momentum, the need for great operators is dramatically increasing. These are the people behind the creators - the managers and agents who help with sponsorships, content strategy, finances, product development, and a whole lot more.

We’ll interview the industry's best managers, agents, and operators to understand how they’re shaping this rapidly changing category.

Connect with me (Thomas Schreiber) on:
LinkedIn
YouTube
Instagram

If you have any questions, comments or feedback, send me an email: thomas@creatoropsmedia.com

Creator Ops
Creator Ops teaches you how to become a great manager or operator for creators. As the creator economy gains momentum, the need for great operators is dramatically increasing. These are the people behind the creators who help with product development, finances, sponsorships, content strategy, and much more. We’ll interview the industry's best managers and operators to understand how they're shaping this rapidly changing space. If you have any questions, comments, or feedback, send me a note - thomas@creatoropsmedia.com