Creator Scale is a podcast for entrepreneurs in the creator economy who are ready to stop doing everything themselves and start building a business that actually scales. I’m Caleb Wojcik, the current CEO of Smart Passive Income and founder of Creator Scale, here to share what I’ve learned from 10+ years of running multiple solo businesses. Each episode, I’ll break down how creators are going smarter using systems, delegation, artificial intelligence, content strategy, and sustainable revenue models. Ready to scale without burning out? Let’s go.
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Creator Scale is a podcast for entrepreneurs in the creator economy who are ready to stop doing everything themselves and start building a business that actually scales. I’m Caleb Wojcik, the current CEO of Smart Passive Income and founder of Creator Scale, here to share what I’ve learned from 10+ years of running multiple solo businesses. Each episode, I’ll break down how creators are going smarter using systems, delegation, artificial intelligence, content strategy, and sustainable revenue models. Ready to scale without burning out? Let’s go.
What should I make next? (An Open Conversation with My Wife)
Creator Scale
37 minutes 5 seconds
5 years ago
What should I make next? (An Open Conversation with My Wife)
#100 - Have you ever reached big milestone that shifts you to be more introspective?
I'm talking something big like turning an age that ends in zero, getting out of debt, or having a child.
This is what happened to me when it came to planning and recording episode 100 of my podcast.
Not only did I start to question what episode 100 should be, but also what content I even want to be making.
I've stopped and started my podcast up again multiple times since recording episode 1 back in 2014. I've done plenty of interviews with video creators and taught a bunch of what I've learned running my video business the last 6 years.
I tend to focus most of my YouTube videos on specific pieces of video or photo gear because that is what I think will get me more views, which leads to audience growth, more affiliate income, and more course sales. And for the podcast I feature other creators to share what is possible to accomplish with online video, but also to potentially reach some of their audience as well.
I already run two profitable businesses, the first making videos for clients and the second being SwitchPod, and each equate to a full-time job themselves a lot of the time. This means the hopes, dreams, and plans for my free content and paid courses business always ends up being a third wheel.
And what I earn from it is also the least of my 3 income streams, so it gets the least amount of attention.
So why am I putting so much pressure on myself to make it "the thing" or compare myself to other creators online?
In this podcast episode I discuss this and more with my wife Jen.
We talk about what's next for me online, what kind of videos, podcasts, etc. I should be making, discuss my website redesign, and share an open and honest look at what it is like to be a creator online balancing multiple businesses, passions, and goals.
Creator Scale
Creator Scale is a podcast for entrepreneurs in the creator economy who are ready to stop doing everything themselves and start building a business that actually scales. I’m Caleb Wojcik, the current CEO of Smart Passive Income and founder of Creator Scale, here to share what I’ve learned from 10+ years of running multiple solo businesses. Each episode, I’ll break down how creators are going smarter using systems, delegation, artificial intelligence, content strategy, and sustainable revenue models. Ready to scale without burning out? Let’s go.
