Creating content has never been easier—but breaking through the noise has gotten harder.
The only reliable way to grow as a creator is through systematic observation, experimentation, and iteration. This podcast is your weekly guide to evidence-backed strategies you can test in your own business.
Each episode features candid conversations with creators like James Clear, Ali Abdaal, Tim Urban, and Codie Sanchez. We explore what's actually working for them: the experiments they're running, the data they're tracking, and the frameworks they use to grow their audience, build trust, and increase income.
We dig into why it worked, how you can adapt it, and what constraints or anti-goals helped them stay focused and avoid burnout.
Hosted by Signal Award-winner Jay Clouse, this is a show about the business of content—from a place of curiosity, transparency, and a commitment to sustainable growth.
It's growth for creators, down to a science.
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Creating content has never been easier—but breaking through the noise has gotten harder.
The only reliable way to grow as a creator is through systematic observation, experimentation, and iteration. This podcast is your weekly guide to evidence-backed strategies you can test in your own business.
Each episode features candid conversations with creators like James Clear, Ali Abdaal, Tim Urban, and Codie Sanchez. We explore what's actually working for them: the experiments they're running, the data they're tracking, and the frameworks they use to grow their audience, build trust, and increase income.
We dig into why it worked, how you can adapt it, and what constraints or anti-goals helped them stay focused and avoid burnout.
Hosted by Signal Award-winner Jay Clouse, this is a show about the business of content—from a place of curiosity, transparency, and a commitment to sustainable growth.
It's growth for creators, down to a science.
Meet Tommy. Tommy has a YouTube channel dedicated to helping Americans retire in France.
Tommy’s done an incredible job attracting nearly 30,000 subscribers and 2 million views on his channel, but he needed help dialing in his product offer.
Tommy is a member of The Lab, my invitation-only membership community for 6-and-7-figure creators. He scheduled a coaching call with me to work out how he can take his growing audience and design his product offers to both serve that audience and bring in serious revenue.
This is that coaching call, where we discuss how his membership, cohort-based courses, and retreats to France all work together.
→ Join the Signature Product Bootcamp
→ Join The Lab
Full transcript and show notes
Tommy's Website / YouTube
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TIMESTAMPS
(00:00) Intro to American to France
(06:11) Membership Focus: Retreats or Access?
(08:03) Retreats and Membership Marketing Strategy
(11:32) Membership Value and Retention
(17:18) Time-Bound Experiences & Memberships
(20:38) Strategic Event Video Planning
(23:04) Ticket Sales Strategies
(27:24) How Bootcamps Tie In
(28:36) Community Engagement and Membership Disconnect
(34:24) Selling Evergreen Memberships
(36:22) The Power of Community
(40:25) Building Community in New Locations
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RECOMMENDED NEXT EPISODE
→ #260: Detailed Breakdown: Our First Offline Event (And What We’ll Do Differently Next Time)
→ #271: Coaching: Helping a Lab member design their product suite | Hot Seat with John McBride
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Creator Science
Creating content has never been easier—but breaking through the noise has gotten harder.
The only reliable way to grow as a creator is through systematic observation, experimentation, and iteration. This podcast is your weekly guide to evidence-backed strategies you can test in your own business.
Each episode features candid conversations with creators like James Clear, Ali Abdaal, Tim Urban, and Codie Sanchez. We explore what's actually working for them: the experiments they're running, the data they're tracking, and the frameworks they use to grow their audience, build trust, and increase income.
We dig into why it worked, how you can adapt it, and what constraints or anti-goals helped them stay focused and avoid burnout.
Hosted by Signal Award-winner Jay Clouse, this is a show about the business of content—from a place of curiosity, transparency, and a commitment to sustainable growth.
It's growth for creators, down to a science.
