Creating content has never been easier—but breaking through the noise has gotten harder.
The only reliable way to grow as a creator is through systematic observation, experimentation, and iteration. This podcast is your weekly guide to evidence-backed strategies you can test in your own business.
Each episode features candid conversations with creators like James Clear, Ali Abdaal, Tim Urban, and Codie Sanchez. We explore what's actually working for them: the experiments they're running, the data they're tracking, and the frameworks they use to grow their audience, build trust, and increase income.
We dig into why it worked, how you can adapt it, and what constraints or anti-goals helped them stay focused and avoid burnout.
Hosted by Signal Award-winner Jay Clouse, this is a show about the business of content—from a place of curiosity, transparency, and a commitment to sustainable growth.
It's growth for creators, down to a science.
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Creating content has never been easier—but breaking through the noise has gotten harder.
The only reliable way to grow as a creator is through systematic observation, experimentation, and iteration. This podcast is your weekly guide to evidence-backed strategies you can test in your own business.
Each episode features candid conversations with creators like James Clear, Ali Abdaal, Tim Urban, and Codie Sanchez. We explore what's actually working for them: the experiments they're running, the data they're tracking, and the frameworks they use to grow their audience, build trust, and increase income.
We dig into why it worked, how you can adapt it, and what constraints or anti-goals helped them stay focused and avoid burnout.
Hosted by Signal Award-winner Jay Clouse, this is a show about the business of content—from a place of curiosity, transparency, and a commitment to sustainable growth.
It's growth for creators, down to a science.
#285: Personal branding, building trust, and why most creators fail | Influence Anyone
Creator Science
1 hour 3 minutes
1 month ago
#285: Personal branding, building trust, and why most creators fail | Influence Anyone
Before I went on my current podcast guesting hiatus, I sat down with Howie Chan. I met Howie in person earlier this year at Matt McGarry’s Newsletter Marketing Summit. I thought he was fun, friendly, and thoughtful — just like he is in his podcast, Influence Anyone.
This podcast is all about applied influence psychology. Each episode, Howie sit downs with experts and practitioners to uncover the hidden psychology that helps you influence yourself (mastering your mindset, habits, and decisions) and get buy-in from others (your team, clients, and audiences.)
In this episode, we talk about my recent topic of study: trust. We break down what I’m learning about how trust works, what it looks like to build a trust-first creator business, and why some creators frankly don’t care about that.
We also talk about personal branding — Howie dug up a cringe video I made in 2012 — and what I’d do if I were starting over in 2026.
Subscribe to Influence Anyone
Full transcript and show notes
***
TIMESTAMPS
(00:00) Trust, Branding, and Starting Over
(05:39) Sentiment and Expectations Scatterplot
(12:01) Declining Trust in Modern Society
(19:49) Key Traits of Trustworthiness
(24:08) Building Trust Through Consistency
(27:37) Trust Over Manipulation
(35:18) Think Big, Stay Persistent
(40:58) Understand Your Audience Through Interviews
(43:37) Understanding Buyer Hesitation
(51:06) Pushing for Growth and Goals
(55:30) Building Trust to Expand Business
(01:00:05) Creating Your Own Path
***
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Creator Science
Creating content has never been easier—but breaking through the noise has gotten harder.
The only reliable way to grow as a creator is through systematic observation, experimentation, and iteration. This podcast is your weekly guide to evidence-backed strategies you can test in your own business.
Each episode features candid conversations with creators like James Clear, Ali Abdaal, Tim Urban, and Codie Sanchez. We explore what's actually working for them: the experiments they're running, the data they're tracking, and the frameworks they use to grow their audience, build trust, and increase income.
We dig into why it worked, how you can adapt it, and what constraints or anti-goals helped them stay focused and avoid burnout.
Hosted by Signal Award-winner Jay Clouse, this is a show about the business of content—from a place of curiosity, transparency, and a commitment to sustainable growth.
It's growth for creators, down to a science.
