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Creators Are Brands
Tom Boyd
75 episodes
1 week ago

My name is Tom Boyd, host of "Creators Are Brands". This podcast uncovers the how (and why) behind wellness creators and companies building their brands online. By day, I'm a Director of Content, and by night, I host this show. With my background in content marketing and passion for health & wellness, this podcast is both a passion project and my excuse to have conversations with builders I genuinely admire.

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Entrepreneurship
Business
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All content for Creators Are Brands is the property of Tom Boyd and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

My name is Tom Boyd, host of "Creators Are Brands". This podcast uncovers the how (and why) behind wellness creators and companies building their brands online. By day, I'm a Director of Content, and by night, I host this show. With my background in content marketing and passion for health & wellness, this podcast is both a passion project and my excuse to have conversations with builders I genuinely admire.

Show more...
Entrepreneurship
Business
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How She Makes *FIRE* Instagram Vlogs (While Building A Business) w/ Nana DelRay
Creators Are Brands
1 hour 2 minutes 7 seconds
1 year ago
How She Makes *FIRE* Instagram Vlogs (While Building A Business) w/ Nana DelRay

Newsletter: https://www.bonusfootage.co


Nana DelRay is on fire right now on IG. In this convo, Nana breakdown how she makes her vlogs from start to finish, while building an agency that connects creators and brands.


  • Have something meaningful to say in your content and focus on storytelling.
  • Experiment with different angles and shots to make your videos visually interesting.
  • Utilize good lighting and make use of space in your videos.
  • Consider the font and captions to enhance the visual appeal of your content.
  • Deliver voiceovers naturally and with emotion, avoiding sounding scripted.
  • Focus on the first few seconds of your video to capture the viewer's attention.
  • Strive for authenticity and find your own unique style as a content creator. Deliver a clear and impactful message in the first few seconds of a video to hook the audience.
  • Build a personal connection with the audience to create a loyal following.
  • Authenticity is key in content creation and influencer marketing.
  • Consider the ideal length of videos based on the platform and audience attention span.
  • Focus on engagement rather than follower count when working with influencers.
  • Boost influencer content to reach a wider audience and increase visibility.
  • Content creation is an iterative process that requires continuous improvement and experimentation.


In this conversation, NanaDelRey and Tom discuss various aspects of content creation, including filming, editing, and delivering voiceovers. NanaDelRey shares her process of creating short-form vlogs and emphasizes the importance of having something meaningful to say in your content. She also provides tips on shooting with an iPhone, using lighting effectively, and utilizing space in videos. NanaDelRey discusses her approach to captions and fonts, as well as the significance of the first few seconds of a video. Overall, the conversation highlights the importance of authenticity and finding your own unique style as a content creator. In this conversation, NanaDelRey and Tom discuss various aspects of content creation and influencer marketing. They emphasize the importance of delivering a clear and impactful message in the first few seconds of a video. They also discuss the value of building a personal connection with the audience and the role of authenticity in content creation. They touch on the ideal length of videos and the benefits of focusing on a specific platform. NanaDelRey also shares insights into her work at Content Flows, a company that matches creators and influencers with brands. They discuss the challenges of working with brands and the importance of finding the right creators for each campaign. They also highlight the need for brands to understand the value of engagement over follower count. Finally, they discuss the iterative nature of content creation and the importance of boosting influencer content to reach a wider audience.


content creation, vlogs, filming, editing, voiceovers, iPhone, lighting, space, captions, fonts, authenticity, content creation, influencer marketing, message delivery, authenticity, video length, platform focus, brand partnerships, engagement, follower count, boosting content, iterative process

Creators Are Brands

My name is Tom Boyd, host of "Creators Are Brands". This podcast uncovers the how (and why) behind wellness creators and companies building their brands online. By day, I'm a Director of Content, and by night, I host this show. With my background in content marketing and passion for health & wellness, this podcast is both a passion project and my excuse to have conversations with builders I genuinely admire.