Today on Creators Uncut, Spencer is joined by Miranda from Slashed Beauty to talk about her decade-long journey as a beauty influencer! Miranda shares how she started her channel in 2012 by finding a gap in the market for budget-friendly beauty content. From filming on a MacBook to building a full-time career, she shares her best advice for aspiring creators.
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In this episode, we discuss:
- Miranda’s journey from singing on YouTube to becoming a full-time beauty creator.
- The big shift from college student to full-time creator, spurred by a conversation with her boss.
- How brands find creators and the process of getting on a PR list.
- The importance of reading the fine print in brand contracts to avoid being taken advantage of.
- Why long-form content is far from dead, and where the real community building happens.
- The difference between monetizing with shorts vs. long-form content.
- The biggest game-changer for Miranda's process: upgrading her equipment and learning new tools.
Chapters:
00:00 | Intro
00:15 | Meet Miranda & Slashed Beauty
01:30 | Finding the Budget Beauty Niche
03:00 | From Funny Skits to Beauty Guru
05:30 | The Evolution of YouTube Content
07:45 | Making the Leap to Full-Time Creator
11:00 | How to Get on a Brand's PR List
13:15 | Working with Brands: The Good and the Bad
16:15 | The Importance of Creative Control
17:45 | The Biggest Game-Changer for Her Process
21:30 | The Truth About Color Grading
24:30 | The Biggest Mistake She's Ever Made
26:45 | Negotiating Brand Contracts
28:30 | BUSTING the Long-Form Content Myth
31:30 | Why Brands Love Shorts
32:45 | Outro