Dr Loli Kim is a cross-cultural multimodalist-semanticist-pragmatist specialising in Korea. She received her Doctorate in Asian and Middle Eastern Studies, specialising in Korean studies, at the University of Oxford, where she is now Postdoctoral Researcher on the Leverhulme Grant, researching the communication and folklore of Korea’s Haenyeo. She publishes widely on Asian communication and cross-cultural analytic frameworks, and was the winner of the Hendrick Hamel Prize in 2023 for her innovative contribution to Korean studies in her book Understanding Korean Film: A Cross-Cultural Perspective. Loli is also the Editor and co-visionary behind Bloomsbury’s Foodscaping Asia series, and Assistant Editor of the European Journal of Korean Studies.