Maintaining a Developer-centric Focus with Product-led Sales

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Crossing the Enterprise Chasm

Michael Grinich

31 episodes

5 months ago

Crossing the Enterprise Chasm is a podcast on how high-growth startups prepare to build with enterprises and Fortune 500 companies. Each week WorkOS founder Michael Grinich is joined by founders, early-stage team members, and product leaders who lead the charge to go upmarket. In every episode, you'll find tactics, strategies, and actions on how to successfully sell to and serve your crucial early enterprise customers.

Entrepreneurship

Business

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All content for Crossing the Enterprise Chasm is the property of Michael Grinich and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Entrepreneurship

Business

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Maintaining a Developer-centric Focus with Product-led Sales

Crossing the Enterprise Chasm

33 minutes

1 year ago

Maintaining a Developer-centric Focus with Product-led Sales

WorkOS CEO, Michael Grinich, and Sanity CEO, Magnus Hillestad, discuss the evolution of Sanity, starting with its origins as a PLG company focused on developer advocacy and open source, and transitioning to a product-led sales strategy that better serves enterprise customers.