The Art of Balancing Strategy and Emotion in Platform Marketing

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Crossing the Enterprise Chasm

Michael Grinich

31 episodes

5 months ago

Crossing the Enterprise Chasm is a podcast on how high-growth startups prepare to build with enterprises and Fortune 500 companies. Each week WorkOS founder Michael Grinich is joined by founders, early-stage team members, and product leaders who lead the charge to go upmarket. In every episode, you'll find tactics, strategies, and actions on how to successfully sell to and serve your crucial early enterprise customers.

Entrepreneurship

Business

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All content for Crossing the Enterprise Chasm is the property of Michael Grinich and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Entrepreneurship

Business

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The Art of Balancing Strategy and Emotion in Platform Marketing

Crossing the Enterprise Chasm

21 minutes

1 year ago

The Art of Balancing Strategy and Emotion in Platform Marketing

In this episode, WorkOS CEO, Michael Grinich, and former CEO at Vimeo, Adam Gross, discuss the evolution of platform marketing and what it means to balance between strategic and emotive elements in building successful products. They also dive into the distinct challenges and strategies involved in marketing developer-focused platforms.

Check out the talk that Adam mentions in the episode here: https://www.youtube.com/watch?v=za7PbKZcnos