The Critical Role the Developer Plays in Winning Enterprise Deals

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Crossing the Enterprise Chasm

Michael Grinich

31 episodes

5 months ago

Crossing the Enterprise Chasm is a podcast on how high-growth startups prepare to build with enterprises and Fortune 500 companies. Each week WorkOS founder Michael Grinich is joined by founders, early-stage team members, and product leaders who lead the charge to go upmarket. In every episode, you'll find tactics, strategies, and actions on how to successfully sell to and serve your crucial early enterprise customers.

Entrepreneurship

Business

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All content for Crossing the Enterprise Chasm is the property of Michael Grinich and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Entrepreneurship

Business

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The Critical Role the Developer Plays in Winning Enterprise Deals

Crossing the Enterprise Chasm

20 minutes

2 years ago

The Critical Role the Developer Plays in Winning Enterprise Deals

In this episode, WorkOS CEO Michael Grinich and Flatfile CEO and David Boskovic discuss how to foster the developer champion, the critical role they play in winning enterprise deals and how building “hero features” changes the enterprise buying cycle.