In this episode Todd and Aaron engage in a probing and thought-provoking discussion relevant to every organization that seeks to market and communicate its message, internally or externally, and try to get to the very bottom of human motivation. Are we after solutions to problems, or good feelings? How does this shape our behavior and communication?
This episode is essential for anyone who wishes to improve their communication and persuasiveness, wherever you find yourself in an organization. We both were pushed to think hard with this one and examine our assumptions. Enjoy!
Recorded 7/26/24, includes:
- Can’t be anyone else, y’know?
- A quiet July
- Opportunities on the horizon
- The consultant’s toolkit & a question about Todd’s genius for speaking
- Leadership is about picking up and reflecting strengths back to others
- “Beginner’s Pluck” - Passion grows over time
- You and I are always finding these chicken and egg things!
- We come into a society that’s been figuring out how to serve people for millennia
- Aaron’s journey and new book
- If that’s the only thing you’re here to do it would be enough
- I need to figure out how to get more of that feeling!
- Knack for speaking, knack for writing
- Stories about Aaron’s journey as a writer
- That was panic! In 1999
- Parallels between writing music and writing words
- Thoughts about the creative process
- Do the words or music come first?
- Topic for the day…
- Book: How to Win Customers and Keep Them for Life
- How do you know when you’re selling a good feeling or a solution to a problem?
- Todd’s bike riding example
- Just another day on the Crushin’ Company Culture Podcast!
- Todd solves problems, but makes people feel incredibly good
- Sacrificing lesser goods to greater ones - the larger patterns of existence
- Aaron’s opinion - solving problems is about creating better feelings
- A story from Todd to corroborate that point
- Todd channeling the ancient philosopher Heraclitus - we only have good feelings because we know what bad feelings are like
- Do Aaron’s clients seek solutions to problems or good feelings?
- Strategy is about solving problems
- We need to make people aware of their pain
- Know like and trust is about connecting through good feeling
- The important challenge of asking for testimonials
- Your clients and customers have a vested interest in your success
- Feelings and problems are tools that we have as benevolent communicators
- Feelings and problems in Aaron’s approach to coaching and consulting
- Creating good feelings makes it likelier that people will continue to support you
- Paul Martinelli’s sales training - rapport vs. commonality
- I need to go and think about this!
- When do you switch to problem-solving mode?
- Work is about expertise
- Todd’s perspective - every organization can improve
- Problems that Todd helps to solve
- Is leadership development about solving problems or creating good feelings?
- This conversation is thought-provoking!
- Takeaways from this conversation - putting a bow on it!
- Comedians are about good feelings, moreso…
- The world’s just one big pain we’re trying to solve! The pain of existence, the pain of having time to fill, the pain of being in a lesser state and growing toward a greater one
- How do we distinguish between wants and needs?
Learn more about Todd at https://toddkuckkahn.com/, on Facebook, or LinkedIn
Learn more about Aaron at https://aaronjmarx.com/, on Facebook, or LinkedIn
