In this episode, we're joined by an exceptional guest, John Jefferies, the Chief Marketing Officer of Blocknative. JJ is a true pioneer in the Web3 marketing landscape, having led marketing efforts for one of the industry's most innovative and groundbreaking companies. His insights into blockchain, decentralized finance, and the evolving marketing strategies within this space are second to none. 🚀 About Blocknative 🚀 Blocknative is at the forefront of Web3 infrastructure, specializing in empowering decentralized applications (dApps) with real-time transaction data and analytics. With John Jefferies at the helm, Blocknative has played a pivotal role in shaping the marketing strategies and user experiences that drive adoption in the Web3 ecosystem. 🎯 What to Expect in Today's Episode 🎯 In this insightful conversation, Ty Smith and John Jefferies will delve into the strategies and tactics that have made Blocknative a household name in the Web3 world. They'll discuss the challenges and opportunities of marketing in the blockchain space, explore the role of real-time data in dApp adoption, and share their predictions for the future of Web3 marketing. So, whether you're a crypto enthusiast, a blockchain entrepreneur, or simply curious about the exciting world of Web3 marketing, this episode is a must-listen. Join Ty Smith and John Jefferies as they navigate the ever-changing landscape of Web3 marketing and provide you with invaluable insights to stay ahead of the curve. Connect with JJ on LinkedIn: https://www.linkedin.com/in/johnjefferies HIGHLIGHTS: Intro (0:00) Resources: ► Follow Ty on Twitter: https://twitter.com/tydanielsmith ► Check out our agency, Coinbound: Coinbound.io