Time is one of the central problems in both journalism and religion. For the study of religion, categorizing patterns of behavior and trends into neat epochs or eras is complicated the more we learn about a phenomenon and what makes it unique. In journalism, the time we have to capture an audience’s attention and the types of content that appeal to large audiences changes nearly every few months. Why is time a complicating problem for journalists seeking to include diverse scholars in their stories and what do we see on the horizon for both religious and news literacy? How might we be allies together, rather than at cross-purposes, as is so often the case.