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Ctrl Alt Ask
Raptive
8 episodes
2 weeks ago
The advice show for creators that tells it like it is. Host Stephanie Woodin takes calls from web creators grappling with the big questions: burnout, branding, revenue, and keeping up with AI and SEO changes. Each episode, an expert guest or fellow creator joins Stephanie to answer your questions with research-backed, practical advice you can put to work in your own business. Brought to you by Raptive, the full-service creator media company that empowers creators to turn their passions into thriving, profitable brands. Do you have a question? Record yourself on video or audio, or write it up and email it to ctrlaltask@raptive.com. Anonymous questions are welcome!
Show more...
Entrepreneurship
Business,
Marketing
RSS
All content for Ctrl Alt Ask is the property of Raptive and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The advice show for creators that tells it like it is. Host Stephanie Woodin takes calls from web creators grappling with the big questions: burnout, branding, revenue, and keeping up with AI and SEO changes. Each episode, an expert guest or fellow creator joins Stephanie to answer your questions with research-backed, practical advice you can put to work in your own business. Brought to you by Raptive, the full-service creator media company that empowers creators to turn their passions into thriving, profitable brands. Do you have a question? Record yourself on video or audio, or write it up and email it to ctrlaltask@raptive.com. Anonymous questions are welcome!
Show more...
Entrepreneurship
Business,
Marketing
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Am I too niche to attract advertisers?
Ctrl Alt Ask
22 minutes
2 months ago
Am I too niche to attract advertisers?

As a creator, your niche is your superpower for finding and retaining an audience. But is honing a super-specific category leaving advertising dollars on the table?

This week, Jess Coppom of Make & Do Crew, wonders if she should expand her crochet content to attract advertisers. 


To give Jess the best advice, we pulled in MaryRay Lombardo, Raptive’s SVP of Advertising Partnerships. She explains why advertisers are drawn to creator sites, and what they’re looking for. She brings the latest research to help creators find ways to attract more ad dollars without alienating their devoted audiences. 


Free creator resources:

  • Raptive & Nielsen 2024 case study on brand effectiveness in the creator ecosystem
  • Raptive Intelligence: Smarter ad targeting for better campaigns
  • Meet Katie Swanson, Manager, Email Identity Performance


Resources for Raptive members:

  • What is programmatic advertising?
  • 9 ways to improve user experience
Ctrl Alt Ask
The advice show for creators that tells it like it is. Host Stephanie Woodin takes calls from web creators grappling with the big questions: burnout, branding, revenue, and keeping up with AI and SEO changes. Each episode, an expert guest or fellow creator joins Stephanie to answer your questions with research-backed, practical advice you can put to work in your own business. Brought to you by Raptive, the full-service creator media company that empowers creators to turn their passions into thriving, profitable brands. Do you have a question? Record yourself on video or audio, or write it up and email it to ctrlaltask@raptive.com. Anonymous questions are welcome!