Marketing Tech: Inside Napier's B2B Strategy

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Ctrl+Listen Podcast

73 episodes

1 week ago

A series of interview-style podcasts and webinars with a focus on the tech industry, manufacturing, supply chains, data analytics, and more. Brought to you by Octopart, the industry-leading part search engine and the number one resource in helping electronics professionals navigate the supply chain industry.

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Marketing Tech: Inside Napier's B2B Strategy

Ctrl+Listen Podcast

40 minutes 39 seconds

1 month ago

Marketing Tech: Inside Napier's B2B Strategy

Dive into the world of B2B technology marketing with Mike Maynard, Chairman of Napier Partnership Limited. In this fascinating CTRL+Listen podcast episode, Mike shares his remarkable journey from electronics engineering to leading a successful marketing agency, offering unique insights into tech marketing strategies.Explore the critical differences in selling to engineers versus consumers, the evolving landscape of generative AI, and how technical companies can effectively communicate their value proposition. Mike discusses Napier's innovative approach to helping tech clients grow their sales and navigate the changing digital marketing ecosystem.

Resources from this Episode:

- Connect with Mike- Learn More about Mike- Learn More about Napier- Browse Octopart for Parts & Tech News