In this episode of CU On the Show, Doug English explores how credit unions are branching into niche markets to meet the evolving needs of their communities. Joining Doug are John Janclaes, Rob Hoyle, and David Barone, who share insights into how Vantage West Credit Union, in partnership with Nymbus, developed Hustl—a specialized brand designed to support skilled freelancers. This episode reveals how Hustl emerged as an innovative solution, offering flexible, tailored financial services for the growing gig economy. Here’s how credit unions can unlock growth potential by exploring digital branding.