Each year, The Gathering brings together disruptors from around the globe to learn from, and celebrate, the leaders behind iconic brands like Marvel, Skittles, Beats by Dre, Yeti, and the Dallas Cowboys. For the first time ever, these unique and enlightening presentations can be heard any time and anywhere on this podcast.Cult Brand Secrets is an anthology of the greatest and most influential presentations The Gathering has to offer, featuring experts that transcend branding to build cult-like adoration of their work. Additionally, host Chris Kneeland uses his own experience in associating with these brand leaders to highlight key trends and help you identify the most worthwhile takeaways. Join our Premium Channel to hear full length presentations at cultbrandsecrets.com.
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Each year, The Gathering brings together disruptors from around the globe to learn from, and celebrate, the leaders behind iconic brands like Marvel, Skittles, Beats by Dre, Yeti, and the Dallas Cowboys. For the first time ever, these unique and enlightening presentations can be heard any time and anywhere on this podcast.Cult Brand Secrets is an anthology of the greatest and most influential presentations The Gathering has to offer, featuring experts that transcend branding to build cult-like adoration of their work. Additionally, host Chris Kneeland uses his own experience in associating with these brand leaders to highlight key trends and help you identify the most worthwhile takeaways. Join our Premium Channel to hear full length presentations at cultbrandsecrets.com.
You don't become the King of Beers without first being a masterful marketer. Kyle Norrington is the current Chief Commercial Officer at Anheuser-Busch, was the former President of LaBatt Breweries of Canada, which makes and distributes Budweiser, and was also the previous VP Global Brands for Budweiser, Corona, and Stella Artois. Needless to say this guy knows a thing or two about about the beer business.
If you are dealing with a global brand, or are hoping to grow their company by tapping into pop culture and becoming culturally significant, Budweiser is perhaps the best example on the planet. Sit back, and relax, but be prepared to take lots of notes about how to foster community and create irrational love for your products, and your brand.
Learn more at CultBrandSecrets.com
Cult Brand Secrets
Each year, The Gathering brings together disruptors from around the globe to learn from, and celebrate, the leaders behind iconic brands like Marvel, Skittles, Beats by Dre, Yeti, and the Dallas Cowboys. For the first time ever, these unique and enlightening presentations can be heard any time and anywhere on this podcast.Cult Brand Secrets is an anthology of the greatest and most influential presentations The Gathering has to offer, featuring experts that transcend branding to build cult-like adoration of their work. Additionally, host Chris Kneeland uses his own experience in associating with these brand leaders to highlight key trends and help you identify the most worthwhile takeaways. Join our Premium Channel to hear full length presentations at cultbrandsecrets.com.
