Each year, The Gathering brings together disruptors from around the globe to learn from, and celebrate, the leaders behind iconic brands like Marvel, Skittles, Beats by Dre, Yeti, and the Dallas Cowboys. For the first time ever, these unique and enlightening presentations can be heard any time and anywhere on this podcast.Cult Brand Secrets is an anthology of the greatest and most influential presentations The Gathering has to offer, featuring experts that transcend branding to build cult-like adoration of their work. Additionally, host Chris Kneeland uses his own experience in associating with these brand leaders to highlight key trends and help you identify the most worthwhile takeaways. Join our Premium Channel to hear full length presentations at cultbrandsecrets.com.
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Each year, The Gathering brings together disruptors from around the globe to learn from, and celebrate, the leaders behind iconic brands like Marvel, Skittles, Beats by Dre, Yeti, and the Dallas Cowboys. For the first time ever, these unique and enlightening presentations can be heard any time and anywhere on this podcast.Cult Brand Secrets is an anthology of the greatest and most influential presentations The Gathering has to offer, featuring experts that transcend branding to build cult-like adoration of their work. Additionally, host Chris Kneeland uses his own experience in associating with these brand leaders to highlight key trends and help you identify the most worthwhile takeaways. Join our Premium Channel to hear full length presentations at cultbrandsecrets.com.
In this episode, Morgan Flatley; Global Chief Marketing Officer at McDonalds, is joined by Alyssa Beutifkofer; who is the CMO of McDonalds Canada. Their presentation was Q&A style, and anyone listening who wants to improve how they can connect with customers and employees would do well to follow their advice and to mirror their character.
It’s probably best to consume this episode as a four course meal that takes place over 40 minutes. Course #1 is personal and gives us a glimpse at the women behind the brand. Both Morgan and Alyssa are working moms and thriving despite pandemics and the daily pressures of growing a cult brand. Course #2 sheds light into how McDonalds navigated Covid 19 and learned to make adjustments that allowed them to keep stores open, employees employed, and the world fed. Course #3 dives into details about one of their most successful campaigns of all time called Famous Orders. This was a gutsy call that spiked McDonalds relevance and reenergized the brand in meaningful ways. And Course #4 is advice. Morgan and Alyssa were kind enough to end their remarks with some practical tips for other marketers and brand builders who are keen to try and mimic a fraction of McDonald’s success.
Learn more at CultBrandSecrets.com
Cult Brand Secrets
Each year, The Gathering brings together disruptors from around the globe to learn from, and celebrate, the leaders behind iconic brands like Marvel, Skittles, Beats by Dre, Yeti, and the Dallas Cowboys. For the first time ever, these unique and enlightening presentations can be heard any time and anywhere on this podcast.Cult Brand Secrets is an anthology of the greatest and most influential presentations The Gathering has to offer, featuring experts that transcend branding to build cult-like adoration of their work. Additionally, host Chris Kneeland uses his own experience in associating with these brand leaders to highlight key trends and help you identify the most worthwhile takeaways. Join our Premium Channel to hear full length presentations at cultbrandsecrets.com.
