“Cult of Body & Soul” is a 7-part docu-series that explores how SOULCYCLE transcended fitness as it captured the New York City zeitgeist with ritual, candlelight and cult of personality.
We expose the intoxicating power dynamic between riders and instructors, the gate-kept instructor training program, the true story behind founders Julie Rice and Elizabeth Cutler, and the political scandal that torched the brand’s image.
Featuring interviews with instructors, studio managers, front desk staff, and corporate insiders.
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“Cult of Body & Soul” is a 7-part docu-series that explores how SOULCYCLE transcended fitness as it captured the New York City zeitgeist with ritual, candlelight and cult of personality.
We expose the intoxicating power dynamic between riders and instructors, the gate-kept instructor training program, the true story behind founders Julie Rice and Elizabeth Cutler, and the political scandal that torched the brand’s image.
Featuring interviews with instructors, studio managers, front desk staff, and corporate insiders.
Episode 5: News leaks that Equinox Chairman Stephen Ross will hold a Trump fundraiser in the Hamptons. Instructors share their pay structures and how they were fired / why they quit. All of SoulCycle's goodwill and reputation for LGBT inclusivity is extinguished. Has anything come close to capturing the zeitgeist the way SoulCycle did?
Follow @jessxnyc on Instagram
Watch episode 5 on YouTube
Live event July 9 in NYC w/ Janet Fitzgerald & Halle Becker!
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Executive Producer & Host: Jess Rothschild
Editing & Sound Design: Caitlin Whyte
Theme Song & Original Music Composer: Elizabeth Ziff
Additional music: Liah Alonso
"Wishing Well" performed by: BETTY
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Cult of Body & Soul
“Cult of Body & Soul” is a 7-part docu-series that explores how SOULCYCLE transcended fitness as it captured the New York City zeitgeist with ritual, candlelight and cult of personality.
We expose the intoxicating power dynamic between riders and instructors, the gate-kept instructor training program, the true story behind founders Julie Rice and Elizabeth Cutler, and the political scandal that torched the brand’s image.
Featuring interviews with instructors, studio managers, front desk staff, and corporate insiders.
