Everyone wants to be iconic. Very few are willing to make the decisions that actually get them there. In this episode, Ramona breaks down why most brands will never reach iconic status — not because they lack talent, strategy, or consistency, but because they keep choosing safety over memorability. This is not a conversation about better content, smarter hooks, or sharper messaging. It’s about presence. Conviction. And the uncomfortable decisions that separate brands people scroll past from brands people remember. You’ll hear why: Thinking inside your industry is the fastest way to blend in Borrowing from other industries is how true category leaders are created “Big moves” don’t count if you’re too scared to talk about them Playing small through silence is still playing safe Messaging isn’t what creates desire — identity does Visibility without presence is just noise Iconic brands live rent-free in people’s minds, not on their feeds Ramona also challenges the obsession with metrics, reach, and constant output — and reframes what actually builds long-term influence, loyalty, and cult-level brand status. To close, she leaves you with two questions that cut straight through the bullshit: Where are you still trying to be accepted instead of being remembered? What would your brand look like if it stopped asking for permission? If you’re done building a business that looks successful on the outside but feels empty on the inside — this episode is your wake-up call. Iconic brands don’t start with content. They start with a decision. 🎧 Listen now and decide accordingly. **>> More from AIMING HIGH <<** The Obsession Switch: [https://aiming-high.com/the-obsession-switch](https://aiming-high.com/the-obsession-switch) Instagram: [https://www.instagram.com/ramona_oxenbauer/](https://www.instagram.com/ramona_oxenbauer/)