In the 32nd episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, are thrilled to introduce Julie Masson, a dynamic new voice and our newest co-host. With over 15 years of experience in the nonprofit sector, Julie brings a fresh perspective on career development and nonprofit communications. Her journey to becoming a fractional Chief Communications Officer and her deep-rooted passion for helping mission-driven organizations make her a perfect fit for our audience of communications professionals.
CultivatED Marketer Ep. 32 — A New Voice for Cultivated Marketer and Renowned Thought Leader in Nonprofit Communications. Welcome Julie Masson!
Brent and Matt enthusiastically welcome Julie to the CultivatED Marketer family. They reflected on the process of selecting a co-host who could elevate conversations around internal communications and marketing strategy. Julie’s professional background and commitment to communications excellence—particularly within nonprofits—aligns seamlessly with the podcast’s mission: to support ongoing professional development in marketing communications.
Julie’s relationship with both co-hosts dates back to her time in the University of Kansas’ Integrated Marketing Communications master’s program. Now, as a communications leader, she brings a valuable perspective on how professionals can grow their careers across various sectors, especially in nonprofit and purpose-driven roles.
Why Nonprofit and Internal Communications Matter
Julie’s passion for nonprofit communications was evident from the start. She spoke about the communication challenges that nonprofit organizations often face—especially when it comes to internal communications. Whether it’s misalignment between staff and leadership or the absence of a clear external messaging strategy, Julie is dedicated to bridging these gaps. Her focus on improving both internal team dynamics and external stakeholder communication ensures nonprofits can effectively fulfill their missions.
Supporting Career Development Through Fractional Leadership
Julie’s career path—from education to nonprofit leadership to her current role as a fractional communications officer—highlights the importance of career development and flexibility in the evolving marketing landscape. She discussed how fractional leadership allows her to support multiple organizations that may lack full-time communications staff, helping them build solid marketing foundations, strategic plans, and consistent messaging for both internal and external audiences.
Advice to Aspiring Communicators
Julie shared her insights on why nonprofit work is a powerful launchpad for those pursuing careers in marketing communications. For young professionals interested in meaningful work and diverse experience, the nonprofit sector offers unique opportunities for professional growth. Julie emphasized how these roles often provide hands-on involvement in both internal and external communications—something that’s rare in more siloed corporate settings.
A Shift Toward Purpose-Driven Work
As Julie transitions into gig-based communications leadership, she reflects on how this shift supports not only her personal values but also her professional growth. The flexibility of fractional work has allowed her to focus on empowering smaller organizations and mentoring communications professionals—two things she sees as deeply connected to long-term success in the industry.
A Communications Leader with Purpose
Julie Masson’s addition to CultivatED Marketer signals a deeper commitment to exploring all facets of marketing communications, especially within the nonprofit world. Her expertise in internal communications, strategy, and leadership will help our listeners grow in their careers and strengthen their communication skills across the board.
 
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