Welcome to Cultural Catalysts with Alison McNeil—the podcast that celebrates the creative visionaries working behind the scenes in arts and entertainment. This podcast uplifts the voices of producers, publicists, directors, and other behind-the-scenes creatives who shape culture but don’t always get the spotlight.
From the challenges of building sustainable careers to the triumphs of crafting unforgettable artistic moments, Cultural Catalysts dives deep into the inspiring lives of those who make the magic happen. If you’re curious about the people driving creativity and innovation in the arts, this podcast is for you.
🌐 MCE Instagram: https://www.instagram.com/mcearts
🌐 Impact Roadmap™: The Art of Describing Your Impact: http://mceimpactroadmap.com
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Welcome to Cultural Catalysts with Alison McNeil—the podcast that celebrates the creative visionaries working behind the scenes in arts and entertainment. This podcast uplifts the voices of producers, publicists, directors, and other behind-the-scenes creatives who shape culture but don’t always get the spotlight.
From the challenges of building sustainable careers to the triumphs of crafting unforgettable artistic moments, Cultural Catalysts dives deep into the inspiring lives of those who make the magic happen. If you’re curious about the people driving creativity and innovation in the arts, this podcast is for you.
🌐 MCE Instagram: https://www.instagram.com/mcearts
🌐 Impact Roadmap™: The Art of Describing Your Impact: http://mceimpactroadmap.com
The Art (and Science) of Marketing in Theater with PennyMaria Jackson
Cultural Catalysts with Alison McNeil
1 hour 43 seconds
1 month ago
The Art (and Science) of Marketing in Theater with PennyMaria Jackson
On this episode of Cultural Catalysts, host Alison McNeil sits down with PennyMaria Jackson, Director of Marketing & Communications at Chicago’s iconic Steppenwolf Theatre Company. With nearly 20 years in arts management, PennyMaria has shaped campaigns for institutions like the Apollo Theater, Alvin Ailey American Dance Theater, and the Tony Awards. From launching Pulitzer Prize–winning plays to creating community access programs, she shares how thoughtful marketing transforms audiences into movements. Listen as we explore the art, science, and heart behind cultural storytelling.
Cultural Catalysts with Alison McNeil
Welcome to Cultural Catalysts with Alison McNeil—the podcast that celebrates the creative visionaries working behind the scenes in arts and entertainment. This podcast uplifts the voices of producers, publicists, directors, and other behind-the-scenes creatives who shape culture but don’t always get the spotlight.
From the challenges of building sustainable careers to the triumphs of crafting unforgettable artistic moments, Cultural Catalysts dives deep into the inspiring lives of those who make the magic happen. If you’re curious about the people driving creativity and innovation in the arts, this podcast is for you.
🌐 MCE Instagram: https://www.instagram.com/mcearts
🌐 Impact Roadmap™: The Art of Describing Your Impact: http://mceimpactroadmap.com
