Brand ≠ your logo. Brand = the lived story your people and clients tell about you—every email, intake, tone, and repair. In this episode, I make the case that culture is the engine of brand (and why pretty design can’t save a crappy experience). We’ll unpack how internal behavior becomes external reputation and the simple audits to align what you say with what people actually feel when they interact with your practice.

You’ll hear about:

• Why clean design is the wrapper, not the product
• How everyday interactions write your brand story in public
• The Living Practice lens: culture as the organism; marketing as the glow
• A quick self-audit to align inside story with outside perception

Timestamps:

00:00 Introduction to Branding and Culture
01:45 Why Branding Isn't About Design
05:07 How Your Culture is Your Brand
08:00 Aligning Your Story Inside and Out
10:39 Conclusion and Final Thoughts

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