Seth Gardenswartz, Partner at Blackgarden Law, joins Cure8 CEO Eric Schlissel to discuss, first and foremost, Seth's specialty of cannabis patents and intellectual property protection. He talks about what cannabis businesses can do to protect their brands and IP, even though you can't file cannabis patents at the federal level. The two also discuss the legal aspects of starting and running a cannabis business that all entrepreneurs in the industry should know. Seth also talks about how the market is going in his home base of New Mexico, one of the most competitive in the country but also one of the most equitable. TIMESTAMP- 0:00 - Introduction 0:16 - Exploring Seth Gardenswartz's Background 2:45 - Navigating Trademark and Intellectual Property in Cannabis 6:54 - Discussing Patentability within the Cannabis Business 10:10 - Contemplating the Future of Unpatentable Ideas in a Federally Legalized Cannabis Landscape 15:38 - Examining Legal Challenges, Lawsuits, and Violence in the Cannabis Industry 17:17 - Seth's Journey into the Cannabis Industry 27:27 - Comparing National Brands with Local Dispensaries 32:50 - Analyzing Market Saturation and Entrepreneurship in New Mexico 44:45 - Seth's Insights and Advice for Entrepreneurs Entering the Cannabis Industry, Emphasizing Brand Loyalty 58:00 - Contrasting the Dynamics of the Craft Beer and Cannabis Markets 1:05:35 - Embracing the Experience of Being Part of a Nascent Industry 1:07:25 - Reflecting on Challenges and Lessons Learned, Highlighting Preventable Mistakes 1:18:20 - Outro #cannabis #newmexico #intellectualpropertylaw #patents #entrepreneurship #entrepreneurmindset