** Share your feedback on the Curiosity, Applied podcast. Share now ** The Chief Sustainability Officer (CSO) role has undergone a radical evolution. Once focused primarily on voluntary reporting, policy formation and goal-setting, today’s CSO are strategists, futurists and value creators, that drive commercial impact while shaping business culture and long-term performance. In this episode, Liz Brown, Chief Strategy & Sustainability Officer at Inchcape, and Andrew Lowe, Senior Client Par...
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** Share your feedback on the Curiosity, Applied podcast. Share now ** The Chief Sustainability Officer (CSO) role has undergone a radical evolution. Once focused primarily on voluntary reporting, policy formation and goal-setting, today’s CSO are strategists, futurists and value creators, that drive commercial impact while shaping business culture and long-term performance. In this episode, Liz Brown, Chief Strategy & Sustainability Officer at Inchcape, and Andrew Lowe, Senior Client Par...
The Intersection of Marketing & Sustainability: Making Purpose Part of the DNA
Curiosity, applied.
49 minutes
4 months ago
The Intersection of Marketing & Sustainability: Making Purpose Part of the DNA
In today's market, sustainability has become an essential attribute for many brands and products. But as companies grow increasingly complex, and with many companies making similar claims, how can you authentically express your commitment in a unique voice, and what steps do you need to take to make sure you fulfil your promise to the consumer? In this episode Al Iannuzzi, Vice President Sustainability at Esteé Lauder Companies and Preeti Srivastav, Group Head of Sustainability at Asahi Group...
Curiosity, applied.
** Share your feedback on the Curiosity, Applied podcast. Share now ** The Chief Sustainability Officer (CSO) role has undergone a radical evolution. Once focused primarily on voluntary reporting, policy formation and goal-setting, today’s CSO are strategists, futurists and value creators, that drive commercial impact while shaping business culture and long-term performance. In this episode, Liz Brown, Chief Strategy & Sustainability Officer at Inchcape, and Andrew Lowe, Senior Client Par...
