The Business and Marketing Podcast with ideas and insights to help you think differently about your business, challenges and opportunities. Stephen Morris talks to entrepreneurs, experts and owners to uncover business inspiration that you can apply and translate to your business.
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The Business and Marketing Podcast with ideas and insights to help you think differently about your business, challenges and opportunities. Stephen Morris talks to entrepreneurs, experts and owners to uncover business inspiration that you can apply and translate to your business.
Buyers, markets, influence and the Hankins Hexagon with James Hankins
Curious Business: Insights for B2B Growth
29 minutes
3 days ago
Buyers, markets, influence and the Hankins Hexagon with James Hankins
How much can we influence people with advertising? What’s the best way to understand and model buyer behaviour? How should we set about growing market share? In this episode James Hankins challenges marketing myths, explains Share of Search and the Hankins Hexagon, and explains why understanding your market matters more than chasing funnels.
Curious Business: Insights for B2B Growth
The Business and Marketing Podcast with ideas and insights to help you think differently about your business, challenges and opportunities. Stephen Morris talks to entrepreneurs, experts and owners to uncover business inspiration that you can apply and translate to your business.
