We're living through a major shift in how brands are created. Andy Hooper, co-founder of R3, reveals that celebrity-endorsed products are evolving into celebrity-owned brands where stars actually have skin in the game. When Kevin Hart opens Hart House or Selena Gomez creates Rare Beauty, they're not just lending their name for a paycheck—they're building something they genuinely believe in and will use themselves. As AI-generated content floods social media with fake recommendations, understa...
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We're living through a major shift in how brands are created. Andy Hooper, co-founder of R3, reveals that celebrity-endorsed products are evolving into celebrity-owned brands where stars actually have skin in the game. When Kevin Hart opens Hart House or Selena Gomez creates Rare Beauty, they're not just lending their name for a paycheck—they're building something they genuinely believe in and will use themselves. As AI-generated content floods social media with fake recommendations, understa...
10 Million Customers - Where Does Octopus Energy Go From Here? Decentralised Energy, Battery Storage, Nuclear Power. Chief Strategy Officer, Tim Heal, Reveals a Vision for the Next Decade.
Curious Customer - the Consumer Podcast.
43 minutes
1 month ago
10 Million Customers - Where Does Octopus Energy Go From Here? Decentralised Energy, Battery Storage, Nuclear Power. Chief Strategy Officer, Tim Heal, Reveals a Vision for the Next Decade.
What if your electric car could make you money while you sleep, or your energy company actually helped you save instead of just sending bills? In this episode, Tim Heal, Chief Strategy Officer at Octopus Energy, reveals how the way we power our homes is fundamentally changing—and why it matters for your wallet and the planet. For decades, energy companies have operated on outdated technology, treating you as a passive consumer. But a new model is emerging: smart technology that turns your hom...
Curious Customer - the Consumer Podcast.
We're living through a major shift in how brands are created. Andy Hooper, co-founder of R3, reveals that celebrity-endorsed products are evolving into celebrity-owned brands where stars actually have skin in the game. When Kevin Hart opens Hart House or Selena Gomez creates Rare Beauty, they're not just lending their name for a paycheck—they're building something they genuinely believe in and will use themselves. As AI-generated content floods social media with fake recommendations, understa...
