We're living through a major shift in how brands are created. Andy Hooper, co-founder of R3, reveals that celebrity-endorsed products are evolving into celebrity-owned brands where stars actually have skin in the game. When Kevin Hart opens Hart House or Selena Gomez creates Rare Beauty, they're not just lending their name for a paycheck—they're building something they genuinely believe in and will use themselves. As AI-generated content floods social media with fake recommendations, understa...
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We're living through a major shift in how brands are created. Andy Hooper, co-founder of R3, reveals that celebrity-endorsed products are evolving into celebrity-owned brands where stars actually have skin in the game. When Kevin Hart opens Hart House or Selena Gomez creates Rare Beauty, they're not just lending their name for a paycheck—they're building something they genuinely believe in and will use themselves. As AI-generated content floods social media with fake recommendations, understa...
Making That Cadbury’s Gorilla Advert: Marketing Wisdom from Phil Rumbol, ex Marketing Director at InBev
Curious Customer - the Consumer Podcast.
29 minutes
6 months ago
Making That Cadbury’s Gorilla Advert: Marketing Wisdom from Phil Rumbol, ex Marketing Director at InBev
What happens when you combine a gorilla, Phil Collins, and chocolate marketing genius? Phil Rumbol joins us to share the story behind one of advertising's most memorable campaigns. With an impressive career spanning from InBev's award-winning Stella Artois work to his groundbreaking tenure at Cadbury, Phil knows what it takes to build brands that stick. At Cadbury, he faced a critical challenge: the iconic chocolate brand had lost an entire generation of consumers, with anyone under 40 showin...
Curious Customer - the Consumer Podcast.
We're living through a major shift in how brands are created. Andy Hooper, co-founder of R3, reveals that celebrity-endorsed products are evolving into celebrity-owned brands where stars actually have skin in the game. When Kevin Hart opens Hart House or Selena Gomez creates Rare Beauty, they're not just lending their name for a paycheck—they're building something they genuinely believe in and will use themselves. As AI-generated content floods social media with fake recommendations, understa...
