We're living through a major shift in how brands are created. Andy Hooper, co-founder of R3, reveals that celebrity-endorsed products are evolving into celebrity-owned brands where stars actually have skin in the game. When Kevin Hart opens Hart House or Selena Gomez creates Rare Beauty, they're not just lending their name for a paycheck—they're building something they genuinely believe in and will use themselves. As AI-generated content floods social media with fake recommendations, understa...
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We're living through a major shift in how brands are created. Andy Hooper, co-founder of R3, reveals that celebrity-endorsed products are evolving into celebrity-owned brands where stars actually have skin in the game. When Kevin Hart opens Hart House or Selena Gomez creates Rare Beauty, they're not just lending their name for a paycheck—they're building something they genuinely believe in and will use themselves. As AI-generated content floods social media with fake recommendations, understa...
Welcome to Curious Customer - the consumer podcast!
Curious Customer - the Consumer Podcast.
2 minutes
7 months ago
Welcome to Curious Customer - the consumer podcast!
Welcome to Curious Customer – the podcast for anyone fascinated by the ever-changing world of consumer brands, products, and behaviour. Whether you're deep in the trenches of marketing, building the next big startup, or simply love decoding what makes people buy what they buy, you’re in the right place. Hosted by venture capital investor Matt, this show goes beyond surface-level chatter to uncover stories, trends, and strategies shaping today’s consumer industries. From brand-building and des...
Curious Customer - the Consumer Podcast.
We're living through a major shift in how brands are created. Andy Hooper, co-founder of R3, reveals that celebrity-endorsed products are evolving into celebrity-owned brands where stars actually have skin in the game. When Kevin Hart opens Hart House or Selena Gomez creates Rare Beauty, they're not just lending their name for a paycheck—they're building something they genuinely believe in and will use themselves. As AI-generated content floods social media with fake recommendations, understa...
