Launching in 2024, the Curious Goldfish Brand is inspired by two episodes from the First Season of the Apple TV+ Series Ted Lasso. The “Goldfish” reference is about the importance of not dwelling on mistakes in life. In an early episode, Ted Lasso, the series’ namesake asks one of his players – after they were badly beaten in a play during training – what the happiest animal on earth is. The answer: A Goldfish, because it has a 10-second memory. Lasso encourages the player to forget the mistake and to not let it hinder his mindset. In other words, to “Be a Goldfish.” The “Curious” reference is born from another Season 1 episode where Ted finds himself in a dart match at a local Pub with a ruthless Football Club Owner. Lasso references a quote from Walt Whitman to “Be Curious, Not Judgmental.” So “Being a Goldfish” is a great start, but curiosity is an undervalued trait in today’s world. We don’t ask enough questions; we don’t inquire enough about each other and about life. So I want people to be “Curious Goldfish.” The initial premise of the podcast will center around my curiosity about music. I can’t sing. I don’t play a musical instrument, but I am inspired by artists who are vulnerable enough to put their thoughts down and then share them with the entire world. I’m curious about the songwriting process; I’m curious about a musician’s journey; I’m curious about the business of music; I’m curious about who or what inspires a sad song, a love song - and everything in between. Though the initial premise is music, we will likely spend time discussing and highlighting all-things Ted Lasso. In its three seasons, it inspired the host in so many ways (work, personal, relationships etc). The musical focus of the Curious Goldfish Podcast will center around up-and-coming artists primarily in rock, roots, folk, Country and Americana genres. Not every aspiring musician will earn $100 million from Spotify streaming like Taylor Swift. Our goal is to shine a light on those artists who have as few as 100 monthly listeners to those with more than 100,000. Their stories deserve to be heard because your music can inspire, and it’s time you had a chance to share them.