Customer Centric Marketing for Business with Dan MacInnis
Dan MacInnis - Small Business Customer Centric Marketing
56 episodes
9 months ago
Great marketing tips for small business. Practical, low cost and strategic advice on how to market your small business.
Dan has always thought like a customer, even as a little kid she always showed empathy for others. Dan has taken this insight to create marketing strategies for small businesses that work. Dan interviews marketing experts and asks them the questions you would want to ask as a small business.
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Great marketing tips for small business. Practical, low cost and strategic advice on how to market your small business.
Dan has always thought like a customer, even as a little kid she always showed empathy for others. Dan has taken this insight to create marketing strategies for small businesses that work. Dan interviews marketing experts and asks them the questions you would want to ask as a small business.
Customer Centric Marketing for Business with Dan MacInnis
47 minutes
12 years ago
The Customer Centric Blueprint with Doug Leather
Doug Leather is passionate about customer centricity as a system. In fact he has built a business over the past 11 years around it. I had the pleasure of interviewing Doug about his new book The Customer Centric Blueprint: Building and Leading the 21st Century Organisation.
Doug talks of how to create a sustainable competitive advantage, enlighted leadership and cultural orientation around the customer using examples including:
Amazon
Zappos
Apple
GE
How to create a customer centric organisation using the REAP Customer Centric Organisational Blueprint
Contact details:
www.reapconsulting.com
Customer Centric Marketing for Business with Dan MacInnis
Great marketing tips for small business. Practical, low cost and strategic advice on how to market your small business.
Dan has always thought like a customer, even as a little kid she always showed empathy for others. Dan has taken this insight to create marketing strategies for small businesses that work. Dan interviews marketing experts and asks them the questions you would want to ask as a small business.
