Tech Jargon, Web 3.0, and Debunking Marketing Trends I Allison Schiff, AdExchanger

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Customer Data Perspectives

CDP.com

9 episodes

9 months ago

How companies manage, analyze and execute on customer data is critical to deliver great customer experiences and drive business growth. In this podcast, we sit down with some of today’s biggest data and marketing leaders to discuss the latest trends in data management and how companies are transforming their businesses to succeed in a digital world. If you’ve ever contemplated the difference between a CDP or a CRM, are figuring out the right way to get the best insights, or want to use data to create great marketing for your customers, this podcast is for you. Learn more at www.CDP.com

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Tech Jargon, Web 3.0, and Debunking Marketing Trends I Allison Schiff, AdExchanger

Customer Data Perspectives

37 minutes 51 seconds

3 years ago

Tech Jargon, Web 3.0, and Debunking Marketing Trends I Allison Schiff, AdExchanger

Allison Schiff doesn’t hold back her feelings about all the acronyms, jargon, and “mushy” words that permeate the tech world. On this episode of Customer Data Perspectives, Schiff jargon-busts terms like “fingerprinting” and “cookieless,” dives into the future of OTT and CTV advertising, and breaks down what businesses need to understand about data privacy, identity, and evolving regulations.

Host: Isaac Sacolick, StarCIO
Guest: Allison Schiff, Managing Editor, AdExchanger