In this episode of “Customer Engagement – Examples of Excellence”, we meet Ben Briggs from Join the Dots, part of Salocin Group and Tom Ridges from Herdify where they share how real-world influence and word of mouth delivered to real-life communities are increasingly valuable and cost-effective routes to new customers. This approach combines data led, media campaign strategy with innovative AI technology to significantly enhance and improve campaign performance and customer experience.

They go on to explain that when postcode-level community hotspots are activated across every channel – direct mail, TV, digital, radio and Out of Home – the results are significantly superior to the old “spray and pray” model?

They share some impressive real-world examples of successes with organisations such as Abel & Cole and Kent, Sussex and Surrey Air Ambulance to demonstrate the speed, accuracy and financial benefits that this well-designed, targeted approach can achieve.