Welcome to Customer Growth Sessions, presented by Intergrowth. We discuss techniques to build and scale systems that boost profitability for up-and-coming ecommerce businesses.
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Welcome to Customer Growth Sessions, presented by Intergrowth. We discuss techniques to build and scale systems that boost profitability for up-and-coming ecommerce businesses.
S2 EP46: The Ins and Outs of a Successful Kickstarter Campaign with Kerry Moher of Red Rooster Golf
Customer Growth Sessions
29 minutes
1 month ago
S2 EP46: The Ins and Outs of a Successful Kickstarter Campaign with Kerry Moher of Red Rooster Golf
In this Customer Growth Sessions episode, Red Rooster Golf CEO Kerry Moher reveals that their $75K Kickstarter win came from preparation, not platform luck. After beta testing and growing an 8,000-person email list (which drove 90% of backers), the team ran a 7–8-email nurture sequence built on authentic storytelling.
They hit their $25K goal in the first 24 hours, sparked major PR (Forbes, TSN), and boosted revenue with a popular add-on, the glove compartment, purchased by 45% of supporters. Expert guidance from campaign manager Vilius Stanislovaitis was key.
Visit Red Rooster Golf's official website to learn more about its high-quality gloves and accessories.
Resources mentioned:
Your First Kickstarter Campaign (book)
Damon Didier Customer Growth Session Episode 9 on setting up your email domain for success.
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Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.
Customer Growth Sessions
Welcome to Customer Growth Sessions, presented by Intergrowth. We discuss techniques to build and scale systems that boost profitability for up-and-coming ecommerce businesses.
