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Customerland
mike giambattista
147 episodes
2 weeks ago
What happens when retail stops waiting for shoppers to arrive and starts responding to every signal in real time? We dive into a candid, practical look at how AI is reshaping the entire customer journey—from discovery sparked in chat interfaces to fulfillment choices optimized for margin and sustainability. With SAP Customer Experience leader Balaji Balasubramanian, we unpack the systems, data, and decisions required to turn conversations into commerce and curiosity into profitable growth. W...
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Marketing
Business
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What happens when retail stops waiting for shoppers to arrive and starts responding to every signal in real time? We dive into a candid, practical look at how AI is reshaping the entire customer journey—from discovery sparked in chat interfaces to fulfillment choices optimized for margin and sustainability. With SAP Customer Experience leader Balaji Balasubramanian, we unpack the systems, data, and decisions required to turn conversations into commerce and curiosity into profitable growth. W...
Show more...
Marketing
Business
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Designing AI that Earns Trust and Relevance
Customerland
37 minutes
2 months ago
Designing AI that Earns Trust and Relevance
What if doing “the right thing for this customer, right now” became the default? We sit down with Rob Walker, VP of Decisioning and Analytics at Pega, to unpack how empathy at scale, AI-driven decisioning, and strong governance can make customer engagement both more human and more effective. Rob explains why empathy isn’t charity; it’s a system for earning relevance and trust that compounds into mutual value. We dive into one-to-one decisioning that prioritizes a hierarchy of needs—solve hard...
Customerland
What happens when retail stops waiting for shoppers to arrive and starts responding to every signal in real time? We dive into a candid, practical look at how AI is reshaping the entire customer journey—from discovery sparked in chat interfaces to fulfillment choices optimized for margin and sustainability. With SAP Customer Experience leader Balaji Balasubramanian, we unpack the systems, data, and decisions required to turn conversations into commerce and curiosity into profitable growth. W...