Customers Who Click: How DTC Leaders Turn Traffic into Revenue
Will Laurenson
279 episodes
3 days ago
Customers Who Click is a weekly podcast for DTC founders and senior marketing leaders.
Host Will Laurenson sits down with operators to have honest, unscripted conversations about growth decisions, trade-offs, and what actually changes as brands scale.
Expect real stories, real opinions, and conversations you’d normally only hear behind closed doors.
Join 5,000+ DTC marketers getting our podcast insights every week at https://customers-who-click.beehiiv.com/subscribe
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Customers Who Click is a weekly podcast for DTC founders and senior marketing leaders.
Host Will Laurenson sits down with operators to have honest, unscripted conversations about growth decisions, trade-offs, and what actually changes as brands scale.
Expect real stories, real opinions, and conversations you’d normally only hear behind closed doors.
Join 5,000+ DTC marketers getting our podcast insights every week at https://customers-who-click.beehiiv.com/subscribe
Growing a Luxury Skincare Brand Without Over-Reliance on Meta
Customers Who Click: How DTC Leaders Turn Traffic into Revenue
32 minutes
2 weeks ago
Growing a Luxury Skincare Brand Without Over-Reliance on Meta
AJ Patel, SVP of Global Growth at U Beauty, joins Will Laurenson to explore how luxury DTC brands grow in an age of rising CAC and changing algorithms. From testing channels like AppLovin and TikTok Shops to personalised retention strategies using AI voice notes, AJ shares real tactics U Beauty is using to scale. He opens up about the challenges of educating customers on advanced tech, adapting subscription models, and maintaining brand integrity. This is an episode packed with practical insights on acquisition, retention, and operating at the intersection of innovation and luxury.
Customers Who Click: How DTC Leaders Turn Traffic into Revenue
Customers Who Click is a weekly podcast for DTC founders and senior marketing leaders.
Host Will Laurenson sits down with operators to have honest, unscripted conversations about growth decisions, trade-offs, and what actually changes as brands scale.
Expect real stories, real opinions, and conversations you’d normally only hear behind closed doors.
Join 5,000+ DTC marketers getting our podcast insights every week at https://customers-who-click.beehiiv.com/subscribe
